I use my expertise to help athletes implement structures which allow them to exploit their image rights in the most tax efficient way and make the most out of their personal brand, securing intellectual property rights for names, images and logos as well as arranging endorsements and sponsorships. I also advise brands and companies in relation to the arrangements under which individual sportspersons and athletes are appointed brand ambassadors, make appearances on the brand’s behalf, advertise and endorse their products and services. I offer specialist advice on the full spectrum of issues that touch on the world of sports and eSports, including disciplinary, governance and regulatory issues, and the full range of commercial issues (including sponsorship/endorsements, IP and brand protection, litigation, advertising and marketing, data protection, and acquisitions).

  • Anti doping and Arbitration
  • Football Disputes
  • Litigation
  • Reputation Protection
  • professional football clubs
  • sports governing bodies
  • brands and sponsors
  • tournament organisers
  • sports betting companies
  • athletes
  • retailers
  • broadcasters
  • brand management companies
  • agents and agencies
  • insurers